Ads that get watched, not skipped.
Meta Ads and Google Ads for local businesses, run hands-on. I write the copy, direct the creative, build the landing page, and read the numbers myself — no dashboards left on autopilot.
Get a free account review.
Running ads already? Send your account and I'll point out what's wasting budget. Starting fresh? Tell me the business — I'll suggest where to begin.
Different jobs, run differently.
Meta and Google aren't interchangeable. Each one earns its budget doing something the other can't.
Instagram & Facebook
For when people don't know they want you yet. Meta ads interrupt the scroll and introduce your business to the right audience before they've searched for it.
- Audience research & targeting
- Ad copy & creative direction
- Click-to-WhatsApp & lead forms
- Pixel setup & retargeting
Search, PMax & YouTube
For when people already know what they want and are actively typing it into Google. Google ads catch that intent at the exact moment it matters.
- Keyword & search-intent mapping
- Search, Performance Max & YouTube
- Conversion tracking & call tracking
- Negative keywords to cut wasted spend
Everything an ad needs to actually work.
Ads rarely fail because of the platform. They fail because of what's missing around them — this covers that too.
Copywriting
Ad copy written to stop the scroll and say the one thing that actually matters to your customer, not ten things that dilute it.
Creative Direction
Static, carousel, or video — creative briefed and directed so it looks native to the platform, not like an ad fighting to be seen.
Landing Pages
Built specifically for the campaign, with the offer front and center and a form that doesn't ask for more than it needs to.
Pixel & Conversion Tracking
Set up correctly from day one, so every rupee spent is attributed to a real result, not a guess.
Testing & Optimization
Multiple audiences and creative tested early, budget shifted toward what's actually converting, waste cut fast.
Weekly Reviews
A short, honest update on cost per lead, what's working, and what's changing next week — no jargon-heavy PDF.
From first call to first lead.
Same process every time, so you always know what stage a campaign is at.
Discovery
Understanding the business, the offer, who buys, and what's been tried before — including what didn't work.
Build
Copy, creative, landing page, and tracking set up before a single rupee is spent. Nothing launches half-built.
Launch & Test
Campaign goes live with multiple angles tested against each other, usually over the first 1 to 2 weeks.
Scale & Report
Budget shifts toward what's converting. You get a weekly update, not a surprise at month's end.
Built for local, not enterprise.
If leads, footfall, or online sales are the goal, and you'd rather hand ads to one person than a rotating agency team, this is for you.
What paid ads actually change.
General benchmarks — your actual cost per lead depends on industry, offer, and competition.
Typical testing window to find which audience and creative combination actually converts before scaling budget.
Unlike SEO, paid ads can start generating leads within days of a campaign going live.
Cost per lead and spend reviewed every week, so budget never runs a full month on something that isn't working.
Figures above are general benchmarks, not guarantees — every account starts from a different place.
Before you ask.
How much budget do I need to start?
Do you charge a management fee on top of ad spend?
Meta Ads or Google Ads — which one do I need?
How long before I see results?
Who owns the ad account and the data?
Ready to stop guessing with ad spend?
Send a bit about your business and your goal. I'll reply personally, usually the same day, with an honest read on what to try first.