Show up when they're already looking.
Search, Performance Max and YouTube campaigns for local businesses, run hands-on. I do the keyword research, write the ad copy, set up the tracking, and read the numbers myself — no dashboards left on autopilot.
Get a free account review.
Running Google Ads already? Send your account and I'll point out what's wasting budget. Starting fresh? Tell me the business — I'll suggest where to begin.
Three ways to catch intent.
Each campaign type earns its budget doing something different — which to run first depends on how much data you already have.
Search
Text ads shown above organic results when someone types the exact thing they need. The most direct read on intent, and usually the right place to start.
Performance Max
One campaign that spends across Search, Display, YouTube, Gmail and Maps automatically. Needs enough conversion history to work well, so it's added once Search is proving out.
YouTube
Skippable and non-skippable video ads for building awareness or retargeting people who've already visited your site or watched related content.
Everything a Google ad needs to actually work.
Google ads rarely fail because of the platform. They fail because of what's missing around them — this covers that too.
Keyword Research
Search terms mapped to actual buying intent, so budget goes toward what people type when they're ready, not just related traffic.
Ad Copywriting
Headlines and descriptions written to match what was searched, with the offer stated clearly instead of buried in the third line.
Landing Pages
Built specifically for the campaign, with the offer front and center and a form that doesn't ask for more than it needs to.
Call & Conversion Tracking
Set up correctly from day one — including call tracking for businesses that close mostly over the phone — so every rupee is attributed to a real result.
Negative Keywords
Irrelevant searches filtered out continuously, so budget isn't spent showing your ad to people who were never going to buy.
Weekly Reviews
A short, honest update on cost per lead, what's working, and what's changing next week — no jargon-heavy PDF.
Not every search means the same thing.
Keyword strategy starts by sorting searches into what stage of deciding someone is actually in.
Transactional
"Book", "near me", "price" — the searches worth bidding highest on, since intent to act is already there.
Commercial
"Best", "vs", "reviews" — people close to deciding but weighing options, worth targeting with proof and specifics.
Informational
"How to", "what is" — early-stage searches, usually left to SEO and content rather than paid budget.
Irrelevant
Job seekers, DIY searchers, wrong locations — filtered out with negative keywords so they never burn budget.
From first call to first lead.
Same process every time, so you always know what stage a campaign is at.
Discovery
Understanding the business, the offer, who buys, and what's been tried before — including what didn't work.
Build
Keywords, ad copy, landing page, and tracking set up before a single rupee is spent. Nothing launches half-built.
Launch & Test
Campaign goes live with multiple ad variations tested against each other, usually over the first 1 to 2 weeks.
Scale & Report
Budget shifts toward what's converting, negative keywords trimmed. You get a weekly update, not a surprise at month's end.
Built for local, not enterprise.
If leads, footfall, or online sales are the goal, and you'd rather hand ads to one person than a rotating agency team, this is for you.
What Google ads actually change.
General benchmarks — your actual cost per lead depends on industry, keywords, and competition.
Typical testing window to find which keywords and ad copy combination actually converts before scaling budget.
Unlike SEO, Google ads can appear at the top of search results within days of a campaign being approved.
Cost per lead and search terms reviewed every week, so budget never runs a full month on something that isn't working.
Figures above are general benchmarks, not guarantees — every account starts from a different place.
Before you ask.
Should I run Search ads, Performance Max, or both?
How much budget do I need to start?
What is call tracking and do I need it?
How long before I see results?
Who owns the ad account and the data?
Ready to stop guessing with ad spend?
Send a bit about your business and your goal. I'll reply personally, usually the same day, with an honest read on what to try first.